Exclusive Client Appreciation Event - Now Online!
Mark your calendar and Register ASAP
Dear Clients:
The positive feedback we received on our Social Media customer conference we held in New England on September 8, 2010, prompted us to take the topic a step further.
"I think your presentation on Wednesday was excellent and informative and I am glad I attended. It was very clear that you had put a lot of time and effort into the subject matter and the presentation materials. My customers who attended said it was well worth the early morning drive. I think it would be a great idea to leverage the value of this presentation to even more customers in a webinar."
-- Fred Dean, Director, Software Services
We decided to break it up in smaller easy to digest sessions and conduct a two-part webinar series on Social Media exclsuviely for our customers. We simply want to share our knowledge, and help you, our clients - who may wonder if and how you should engage in social media marketing - get started in as painless a way as possible.
Our fast-paced 2 hour session in North England, which was crammed with plenty of how-to guides, examples, tools, and a link to our newly-created Social Media Resource Center will be our baseline.
Join us on September 28th and September 29th at 2pm ET for our two part social media webinar series:
On September 28th @ 2pm ET we will discuss:
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Why social media matters today
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How social media communities are moving into "real business"
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What part social media plays in search for products and services
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How to get everyone on board with social media marketing
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When to take advantage of mobile social media
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Our 2-month pilot Nov-Dec 2009 and why we decided to invest in 2010
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Why you should think "inbound marketing" instead of "social media"
Register Now
On September 29th @ 2pm ET we will discuss:
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A plan to get started in 5 key social media communities
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How to prioritize your activities based on the type of your business
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A mini-SEO tutorial to get the most important elements right on your site
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How to identify the best person to put in charge of social media
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How to create content, and types of content
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Organizational and audience questions you should ask
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The art of blogging
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11 easy steps with LinkedIn
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Surveying the social media landscape
Register Now
Your very own WAC Consulting Group marketing team will be hosting the webinar.
Save your spot at one or both online events today - and please forward this newsletter to your marketing team - they will get access to a lot of practical suggestions, how-to-guides and get-started materials in these sessions.
For more information about the webinars feel free to call us at 508-393-7731 or email us at wacmarketing@waccg.com. We will also post a blog article about our upcoming event on the blog. Leave us comments on the blog or let us know if you have specific questions you would like us to cover beforehand.
See you online!
Brigitte and Melanie
WAC Consulting Group Marketing Team
Business Intelligence - What You Should Know
Forrester Research, released a white paper recently on Lean Business Intelligence. The paper is a well-constructed document which will give you much to think about as it makes the case for why and how enterprises are moving to self-service business intelligence.
Knowledge workers have become adept at navigating through software solutions, they want to do their own research and analysis without neceaarily going through an IT department.
Here are 7 key steps to follow when you're evaluating a business intelligence solution:
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Spend time BEFORE the implementation to review all your data, scrub it and make sure it is near perfect.
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Identify the users who will be using that system and plan plenty of training, close to the deployment day. We have too often seen companies plan the training in conjunction with the planning, which leads to users finally getting their hands on the software 2 months after their training. Please don't do that!
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Accept that there will be tweaks to the system once you get more familiar with it. So deploy it as quickly as you can, and tweak as you go. You won't get it 'perfect' before you start using it.
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Make sure that your critical applications will be integrated with your business intelligence solution from the beginning.
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Set clear goals, measurable goals at the onset of your project. It's the only way you'll be able to demonstrate the ROI.
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With so much talk about the technology, remember, it's acutally not about the technology: it's about your business objectives. Make sure that all the BI work that you do results in tangible benefits for your business.
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Finally, don't get talked into business intelligence without having thoroughly vetted your needs, objectives and aligned your stakeholders with your business strategies = get information to the right users, at the right time, to enable better decision making at all levels of the organization.
With BI, you get an accurate view of costs, liabilities, risks, customer behavior, supplier reliability, and you get access to the links between these data points. By the way, for a very good overview of BI, check out this CIO site.
For more on Business Intelligence read our blog article, Business Intelligence - Who, What, Why? by Gary Jensen, BI Specialist from Account Tec. Based on your experience and business requirements what would you add to the seven steps involved in evaluating a BI solution? Please comment on the WAC Files blog and get engaged in the conversation.
Human Resources Management - The Good, the Bad and the Ugly
What differentiates a good HR department from a not-so-good HR department? I asked Arlie Skory, Human Resources Specialist from Skory Employer Solutions, what she thought were the keys to a successful Human Resources Management Department in an organization.
Arlie suggested that developing the art of compromise was one of the most critical skills a Human Resource Manager could develop.
"As an HR professional, your responsibilities span many areas in the corporation... "Businesses need a partner, not an iconoclast in the role of an "enforcer". Be an advocate and advisor for your discipline, but remain a part of the team" said Arlie Skory.
I did a little more research on successful HR departments, and found some great insight in The HR Daily Advisor . In one of their blog posts they outlined nine skills they felt were essential skills an HR manager must have to be successful on the job.
Here is a summary of the Human Resource Manager's skills for success:
Multitasking - Priorities and business needs move fast and change fast. You must be able to handle it all, all at once.
Discretion and Business Ethics - Human Resources professionals are the conscience of the company, as well as the keepers of confidential information. As you serve the needs of top management, you also monitor officers’ approaches to employees to ensure proper ethics are observed...
Continue reading the HR article on the WAC Files Blog
Welcome to our Newest Clients
We are pleased to welcome our newest customers into our group, and want to extend a sincere "thanks" for the trust and confidence these clients have shown in us:
The New A.D.E.; Partner: WAC Consulting
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